H&M has burned me more than any other retailer. Too often when I've hesitated before purchasing a piece from the brand, it has sold out. The style and the price point combine to create a perfect storm that consistently leads to sellouts. This, while good for the brand, is a bummer for anyone on the other side of the interaction. Because of this, I've tweaked my plan of action when shopping on the site, which basically means that I don't hesitate when I find something really good—I act.
When I checked H&M's homepage yesterday afternoon and saw that its spring edit had dropped, I immediately began scouring every last page of new arrivals. After shopping a bit for myself, I couldn't possibly go on with my week without sharing the news before its best pieces sold out. Without further ado, scroll down to find my picks from H&M's spring arrivals.
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