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» » ‘In Business to Save the Planet’: The Patagonia Paradox

Wednesday, July 3, 2024

‘In Business to Save the Planet’: The Patagonia Paradox

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The American outerwear giant’s profits are meant to fight climate change, but its means of generating them do the opposite. CEO Ryan Gellert talks to BoF about the contradiction at the heart of Patagonia’s business, why he’s gambling on resale and the company’s efforts to curb consumption.
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