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» » The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

Wednesday, May 20, 2026

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

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As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
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